What Is The National Bridal Sale Event?: A Full Guide

Jun 3, 2021

Did you hear the news? We are hosting our National Bridal Sale Event from July 9-18, 2021! We are so excited. If you have no idea what this sale is, keep reading!



The National Bridal Sale Event is an annual event held by bridal shops where their in-stock dresses are sold at steep discounts — typically up to 80% off! Various bridal shops participate in this event at different times, but it is generally held for about a week in July.


This year, we are holding our National Bridal Sale Event from July 9-18, 2021! During this time, we will be offering our in-stock bridal gowns for up to 80% off! We will also be offering some other exciting perks and discounts.

During this year’s sale, we will have: 

  • All in-stock dresses reduced 20-40% off
  • Additional 50% off already reduced dresses
  • Veils priced at $25, $50, $75
  • Clearance formalwear section priced at $39.99
  • Special orders receive 10% off + FREE shipping
  • We are giving away 10 FREE bride beach hats to the first 10 brides who purchase a dress during the sale!

The best part? This sale is happening at BOTH of our locations this year — Bel Air and Hagerstown! This means that there are even more dresses for you to choose from! Follow both locations on Instagram, @kandbbridals and @kandbhagerstown, to see some of the dresses that we will have on sale leading up to the event!


Do some research beforehand

Whether it’s online or going to a bridal shop beforehand, it will be helpful to have some sort of an idea of what you’re looking for when you head into a sample sale! It can be overwhelming to show up at a sample sale without putting any thought into what you want. You want to find your dream dress too, not just at your dream price!

Get an idea of what silhouettes you’re looking for — do you want a large, poufy ballgown or something more form-fitting? Do you picture your dress with sleeves or strapless? Do you want a lightweight material? These are a few things that you’ll want to consider before shopping!


Keep an open mind

We know, this might seem counterintuitive to the advice we just gave you. But, it is important to keep an open mind! Just because you think you want a ballgown with sleeves, you could end up hating the way it looks on you. A lot of brides actually end up choosing a dress that is the complete opposite of what they envisioned for themselves!

Don’t bring too many people with you

Finally, this tip goes for any bridal appointment — sale or not. We really suggest limiting the number of people that you bring with you to just one or two. Of course, it is important to have your closest friends and family with you! However, keep in mind that too many conflicting opinions can lead to confusion for you and can make you feel overwhelmed. Only bring the people whose opinion you trust most, and who you know will be completely supportive of you!


So, how can you join us for this sale? Well, this isn’t like the sample sales that you see in the movies and on TV. Remember that FRIENDS episode where Monica is fighting for her dress at a huge bridal sale? Yeah… this won’t be like that!

We do require appointments for this sale. This is so that we can ensure a bridal stylist will be available to work with you one-on-one to help you find your dream dress, as well as a private suite for you and your guests! You will get our full bridal appointment experience when you join us for this sale.

You can join us for the sale at either location (or even both if you want to see the full selection!). To book an appointment at our Bel Air location, give us a call at (410) 838-1135 or visit www.kandbbridals.com/appointments/. To book an appointment at our Hagerstown location, give us a call at (301) 665-1070 or visit www.kandbhagerstown.com/appointments/. We can’t wait to see you and help you find your dream dress!